PitchUp is powering participation and access in sport.

Last quarter, we committed to a bold evolution; to build Australia’s one-stop platform to find, book, and play sport.

This quarter delivered meaningful validation of that vision - alongside clear signals about where we are winning, and where we are sharpening focus.

🇦🇺 A landmark partnership: Australian Sports Commission

One of our proudest milestones to date is being selected by the Australian Sports Commission (ASC) as one of five Australian sports technology companies named to the inaugural ASC Innovation Hub, The Park, from a field of 60+ applicants nationwide.

Through this program, PitchUp will collaborate alongside national sporting organisations and leading institutes, including the Australian Institute of Sport, Victorian Institute of Sport, SportWest, and national governing bodies, to help tackle some of sport’s biggest participation and access challenges.

Being recognised by the ASC is strong validation that the problem we’re solving, activating more hours in sporting spaces, is nationally significant. Schools sit at the centre of this challenge, and PitchUp is proud to represent the facility access and booking layer of the ecosystem. Read more here.

Key Metrics

We’ve added more venues to the PitchUp marketplace, enhancing usability for clubs, players, and schools. SaaS revenue is growing, though below expectations, while booking revenue remains a strong indicator of the value PitchUp is creating for the sporting community, with usage increasing this quarter.

Current Challenges

Sales cycle length:
School sales cycles remain long. We’re addressing this by:

• Expanding top-of-funnel activity with various tech platforms for mass and personalised outreach

• Partnering with organisations such as Active Education Australia and ASBA

• Working with consultants and adjacent EdTech providers for warm introductions

• Using aggregation and agentic booking to unlock value even before SaaS conversion

• Doing whatever it takes to get to customer site visits, including a 2.5-hour journey to Ballarat in the ‘Adrenaline Junkie’ car (zoom in). Always finding the humour in the hard work, this gave us plenty of giggles (hopefully for the readers, too).

Product Momentum

As venue supply continues to grow, we’re advancing PitchUp’s most innovative capabilities alongside our school SaaS product.

We’ve begun building our AI Booking Agent, enabling users to discover and book venues even where PitchUp’s booking system isn’t yet in place.

Early testing has been successful, with completed bookings across two major enterprise council booking systems used by the majority of metropolitan councils.

Our next step is to validate real user demand through a live AI booking assistant, which you can try yourself here! This represents a critical step toward unlocking scale without waiting for full SaaS adoption.

Tech Capacity

PitchUp is excited to form a working partnership with Laura Haines, a proven technology leader with an outstanding track record at Skyscanner, Canva, and Typeform to drive our tech team. With Laura at the helm of our technology solution, we’re significantly accelerating our AI and automation roadmap and laying the foundations for a platform built to scale.

Laura’s experience leading world-class product and engineering teams ensures PitchUp isn’t just adopting new technology - we’re redefining how communities find, book, and play sport.

BASKETBALL AUSTRALIA – FACILITIES INSIGHT

🏀 Basketball Australia unveil 2040 vision and plan to unlock 1,000+ courts, with schools being at the centre of a possible solution

PitchUp attended Basketball Australia’s National Congress, where leaders from across the country discussed how innovation, partnerships, and smarter use of existing spaces can support the future of the sport.

A clear and urgent theme emerged:

Australia is facing a shortage of more than 1,000 indoor basketball courts.

Basketball Australia’s 2040 Vision places schools at the centre of the solution - and for good reason. Schools already house many of the most in-demand courts, yet they remain underutilised outside school hours.

Not due to lack of willingness, but because:

• Administrative burden is high

• Compliance and policy requirements are complex

• Existing systems were not designed with schools in mind

PitchUp shared how schools are using technology to reduce admin overhead, remain compliant, and confidently open facilities to community sport - generating revenue while increasing access.

At PitchUp, we are committed to making facility sharing simple, safe, and worthwhile for schools, while helping sports like basketball grow sustainably.

Wins (Goals + xG)

🌍 From local courts to global stages

We onboarded three new partner venues, including an independent school with world-class facilities and a privately owned facility, to activate spaces for national and international sporting events.

These activations demonstrate how school and venue infrastructure can support not just local participation, but global sporting pathways. Expansion into the private sector further validates PitchUp across:

• Government and non-government schools

• National and state sporting organisations

• Grassroots through to elite clubs

Our marketplace now stands at 796 venues nationwide, strengthening PitchUp’s position as the go-to platform for sporting venues in Australia.

Our first customer testimonial video with Victorian Government School, Rowville Secondary College.

SCHOOL SPOTLIGHT: ROWVILLE SECONDARY COLLEGE

Brand and marketplace interest

Misplaced passes (and learnings)

Asks - come and join us on the field of play